The new client
Today’s clients research, compare, read reviews, consume content and make quick decisions. Understanding how they think and buy is part of running a business today.
29–30 October 2026 · Barcelona
BEAUTY BUSINESS BARCELONA 2026
The beauty industry is not what it used to be
Two days to understand how to build a profitable beauty business in a world where physical salons, social media, online education and artificial intelligence coexist.
Clients have changed.
The way people buy has changed.
Social media has changed.
Artificial intelligence is changing the rules.
What about your business?
BusinessSalesMarketingTeamAIPositioningGrowth
The starting point
Your technical skills are not always the problem
For years, much of beauty training has focused on perfecting technical skills: better results, greater speed, new treatments and new products. Yet many professionals still face problems that learning another technique cannot solve.
You can be an excellent beauty technician and still not have a profitable business. That is exactly where Beauty Business begins.
- Why do I work so hard without making enough profit?
- How do I know if my prices are right?
- How can I raise my prices without losing clients?
- How do I attract new clients?
- When do I need to hire?
- How do I build an online business?
- What can I delegate to AI?
- How do I build a brand that does not compete on price alone?
The market is changing
The new reality of the beauty industry
The physical salon of the future
Profitability, client experience, organisation, team, specialisation and differentiation. A full appointment book does not always mean a profitable business.
Online business
Training, mentoring, communities, digital products and new income streams that do not depend solely on the hours you have available.
AI for the beauty industry
Content, communication, organisation, processes, marketing and client service, while preserving your judgement, personality and human connection.
Team and growth
Leadership, delegation and building a business that can operate beyond the efforts of one person.
We are not here to talk about how to perform more treatments. We are here to talk about how to build the beauty business this new reality calls for.
A conversation for beauty entrepreneurs
Who is it for?
For salon and beauty centre owners, lash & brow artists, beauty professionals, trainers, academies, beauty entrepreneurs, self-employed professionals and business owners who want to increase profitability, build a team, develop online training or launch new business offerings.
Your stage of growth matters. So does your vision.
Whether you work on your own, own a small studio, run an academy or already manage a team, every business is at a different stage, but everyone needs to understand where the market is heading.
On video
